I believe human beings are deeply conversational creatures and that something at our core relates to storytelling and voices that come from a place of honesty. I believe most marketing fails to do that particularly well. Touch the heart and the head will follow. Never the other way around.
I believe your website isn’t for you, it’s for them. Your customers and visitors. Because, trust me, if they don’t like it, you’re not going to like it much, either. The part of the brain that determines whether you are trustworthy is visual and aesthetics are more important than you ever realized.
I believe most people have good ideas but lack the knowledge that would launch them skyward. Dreams without wings. Without honest communication, marketing devolves into cheap, used-car-salesman hucksterism and a race to the bottom. My goal is to help you grow the wings that will let you fly.
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away
Antoine de Saint-Exupery
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